Free resources for selling website retainers
Guides, a template and a calculator for web studios and freelancers who sell monthly plans: what to put in the contract, how to price the hours, and what to send the client every month so the plan keeps its value in a quiet month.
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Free tool
Retainer pricing calculator
Your hourly rate, overage rate and monthly plan prices from your costs, margin and billable hours. Runs in the browser.
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Guide
How to price website maintenance retainers
The cost-plus method step by step, with a worked example: tiers, a 1.25x overage rate, hosting at cost plus a markup, and 3-month rollover.
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Guide + sample clauses
Website maintenance contract template
What to include, clause by clause: scope and exclusions, hour bank, response times, termination with no exit fee, ownership and liability.
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Guide + filled example
Website maintenance report template
The six sections of a monthly report a marketing manager can forward to their boss, with a complete example.
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Free download
Monthly report template (Word, Google Docs, Markdown)
The blank template from the report guide, delivered by email through a $0 Gumroad checkout. No card needed.
The Retainer Kit
Everything on one set of rules
A guide and nine templates: proposal, agreement, scope matrix, monthly report, pricing spreadsheet with a rollover tracker, onboarding checklist, email scripts, a client sheet and platform checklists.
Get the kit — $29Launch price (regular $39). Kit + AI Pack — $45.
How it works
Sell to the marketing team
The kit treats a retainer as developer hours for the client's campaigns, with updates, security and backups as the base of the plan rather than the pitch.
Read the five rules